Matt Jones
Matt is a Senior Content Producer whose goal is to make technology understandable and human. He's contributed to a string of companies leading the digital transformation in the finance, AI, and even travel spaces.

Articles by Matt Jones

How to determine when to use traditional automation vs. AI agents
Make's David Gurr, Senior Partner Manager, and Benjamin Potet, CXP Solution Architect, break down how deterministic automation isn't dead – getting the most out of traditional versus agent-driven automation is a matter of knowing your processes and goals.
May 30, 2025

How to use AI to automatically personalize your Meta marketing
Personalization is key to effective marketing communications. Matt Felser, Head of Business Engineering at Meta, shares how to capture quality Facebook and Instagram leads then make the most of those opportunities using AI.
May 26, 2025

How to use AI to translate and localize websites and blogs
Reap the benefits of entering new markets without the added costs. Follow Velocity Flow's guide to translating, localizing, and posting your content internationally – and automatically.
May 23, 2025

How to use AI to automatically manage customer feedback
Customer feedback is critical for every growing business – and it's particularly crucial to catch and act on negative reviews fast. That’s where Make plus AI can be a game-changer.
May 16, 2025

How to automate data classification and workflows with step-by-step AI
John Hu, a Make partner with 20 years of experience in procurement, shows how to classify unsorted data using a unique approach to AI. Using W-9 and NAICS classifications as examples, using Make plus AI saves hours during onboarding.
May 16, 2025

How to use AI to automate newsletter and podcast creation
Many of us already use AI to help write content, but when you combine it with the automation magic of Make, it can do so much more.
May 12, 2025

The biggest ideas out of Waves '25
Missed Waves '25, Make's annual customer event? Attended but couldn't quite fit every session into your schedule? Here's a summary of just some of the insightful topics discussed by speakers from Make, Meta, FranklinCovey, Webflow, and more.

5 businesses using AI and automation to do more in 2025
Companies are rethinking how they work, and they're using Make's powerful and accessible automation platform to drive real results across their businesses. These are their stories.

Inside our hackathon: 10 creative AI Agent examples you can build with Make
The days of relying solely on predefined rules for automation are officially over. Teams of Makers and some special guests got hands-on, building AI agent examples to solve some of our most pressing day-to-day problems.

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