Campaign complexity is growing faster than headcount. Make connects your marketing stack with AI to create workflows that manage social media, process leads, and run lifecycle campaigns with precision. With Make, you can build AI-enhanced processes that generate competitive intelligence and personalized assets, as well as build agents that research, create, and publish content. Every step running on a visual canvas your marketing team can trust.
Make connects your marketing apps across ad platforms, social media, CRM, email, analytics, and content systems. Automated workflows draft content, schedule posts, process leads, trigger nurture sequences, and sync campaign data. AI-enhanced workflows go further: analyzing competitor positioning to generate strategic briefs and normalizing cross-platform metrics into unified reports. Where content needs to move from idea to publication, an AI agent handles the full process within guardrails you define. Every step runs on a visual canvas your marketing team can see, audit, and trust.
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23 use cases found
Answer marketing performance questions with Claude
Look up each marketing metric's source and definition, query ad, web analytics, and CRM data with read only access, and return normalized numbers with source notes.
Answer marketing performance questions with ClaudeSuppress invalid and inactive subscribers
Pull the subscriber list on a schedule, check it against bounce and verification data, suppress invalid and inactive contacts, and log every suppression with its reason.
Suppress invalid and inactive subscribersTrack competitor messaging and positioning shifts
Collect competitor content on a schedule, analyze messaging patterns, and deliver a strategic brief on positioning shifts.
Track competitor messaging and positioning shiftsAudit pages against your SEO criteria
Retrieve a target page, evaluate it against your keywords and SEO criteria, and deliver a prioritized report of recommended fixes.
Audit pages against your SEO criteriaPublish approved posts across social channels
Pick up approved calendar posts, resize the image for each social channel, publish the copy to every channel, and record the live post URLs.
Publish approved posts across social channelsConsolidate weekly campaign metrics across channels
Pull campaign metrics from every channel, append them to a reporting sheet with prior period comparison, and post a weekly digest to the team channel.
Consolidate weekly campaign metrics across channelsGenerate on-topic content for every channel
Monitor the market for topics, generate content for each format, and publish across the right channels.
Generate on-topic content for every channelTrack market trends for campaigns
Research a target market across the web, evaluate the most relevant trends, and deliver a synthesized report to the marketing team.
Track market trends for campaignsTrack competitor pricing changes
Monitor competitor pricing pages on a schedule, detect changes in plans or tiers, and deliver contextualized summaries to the team via chat.
Track competitor pricing changesMake handles marketing workflows across the full spectrum on a comprehensive AI and automation platform: from automated lead processing and social media scheduling to AI-generated competitive briefs and AI agents that create and publish content.
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Post scheduling, lead processing, and campaign data run without manual input. AI generates competitive briefs and normalizes metrics. Agents create content end-to-end. Output scales without headcount.
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Connected marketing tools make your audience data trustworthy. AI analyzes competitive patterns and unifies cross-channel data, so your team reaches the right audience at the right time with messages that feel personal.
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Deliver tailored experiences to your audience through data-driven insights and automated segmentation.
Ready to start applying Make's AI-powered marketing solutions? Make has what you need to get started.
Identify the right tasks
Pinpoint the marketing processes that cost your team the most time or prevent you from engaging with the most qualified prospects: formatting UTM parameters, syncing event attendees to your CRM, or compiling metrics from multiple ad platforms. That is your first workflow.
Choose the right software
Select a reliable marketing automation tool like Make that fits your needs, budget, and existing tech stack, and supports the full spectrum from simple automations to AI-enhanced workflows to autonomous agents.
Check out our pre-built agents
Start with Make's ready-to-use AI agents from common tasks as social media scheduling and lead processing to AI-powered content generation. You can get inspired with those to get started and find your own game-changing use case.
Create a workflow
Design a workflow that automates your selected marketing tasks. Add AI where you need competitive analysis or metric normalization. Configure agents where content needs to move from idea to publication. Manage everything from Make Grid.
Success stories
Support
Everything you need to know about the AI Marketing Automation. Can’t find the answer you’re looking for? Please chat to our team.
AI marketing automation is the use of intelligent software to handle repetitive, high-volume tasks—such as customer segmentation, lead scoring, and content distribution, without the need for constant manual input. By integrating AI into existing workflows, businesses can replace manual work with smart systems that execute campaigns, personalize customer interactions, and optimize performance in real time.
Make lets you build automated workflows that handle repetitive tasks like lead processing social media scheduling, automated market research, event management, managing your online community and lifecycle campaigns. You can add AI-enhanced steps that score leads, normalize campaign metrics, or generate competitive intelligence briefs. And you can deploy AI agents that research, create, and publish content across channels on their own. All three levels run on the same visual canvas. Build and scale your marketing faster AI automation.
To learn more, check out our comprehensive guide on What is Marketing Automation? for an in-depth look at how it works, its benefits, and real-world examples.
When choosing the best marketing automation software for your business, look for a platform that integrates with your existing marketing stack, supports workflows ranging from simple triggers to AI-enhanced analysis to autonomous AI agents, and gives you visibility into every step. Make connects over 3,000 apps, provides a visual canvas where every workflow is transparent, and offers AI capabilities that grow with your team. Evaluate ease of use, scalability, and whether the platform fits your budget and existing tech stack.
When your marketing workflows run consistently, customers receive timely communications, relevant content, and personalized experiences at every touchpoint. Automated lead processing means faster follow-ups. AI-enhanced reporting means your team optimizes campaigns based on real data, not guesswork. Content agents mean higher output without sacrificing quality. All of which translate to a better customer experience and stronger retention.
Learn more about how Makers automate their marketing to better please their customers.
An AI agent in Make is a workflow where the AI determines what steps to take based on the goal you define. For marketing, the Content Draft Creator is a practical example: it accepts a topic or brief, researches the subject, generates content in the right format for review and approval - and the content can later get automatically published across specified platforms. A rough idea gets full research; a detailed brief skips straight to creation. Every step is logged on the visual canvas.
Make is built with enterprise-grade security. The platform is SOC 2 Type II certified and GDPR compliant, with encryption, SSO, and role-based access control. Every workflow step is logged and visible on Make's canvas, giving your marketing team full transparency into how campaign data moves through your systems.
Sign up free, choose a marketing workflow to automate, and use Make's visual builder to create it. Check out pre-built marketing templates and AI agents to get running in minutes. We recommend starting with our step-by-step video tutorial.
A scenario represents a workflow or a project of your own creation, and it is made up of a series of modules that automate apps and services. Creating a scenario allows you to transfer and transform data between apps and services via these modules to automate anything and improve the way you work.
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