Publish approved posts across social channels
Pick up approved calendar posts, resize the image for each social channel, publish the copy to every channel, and record the live post URLs.
Copied
When a record in [content calendar tool] is marked as approved for publishing, retrieve the post copy and the image asset from that record, pulling the file from [image asset storage, if separate from the content calendar]. Resize the image into the dimensions required by each destination channel using [image resizing service], then publish the same post copy with its matching image variant to each of [social platforms to publish to]. After every platform confirms the post is live, write the returned post URL and publication timestamp back to the originating record in [content calendar tool], one field per channel.
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Problem
Marketing teams write a post once, then log into each social platform separately to paste the copy, upload a correctly sized image, and hit publish. Repeating the same steps channel by channel is slow and easy to get wrong, and afterwards nobody has one place showing where the post actually went live.
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Solution
When a record in the content calendar is marked as approved, the automation pulls the post copy and image asset from that record, resizes the image into the dimensions each destination channel requires, and publishes the same copy with the matching image variant to every connected social platform. Once each platform confirms publication, the automation writes the live post URL and timestamp back to the originating calendar record.
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Impact
A single approval sends one post live on every social channel in the right image format, with all live links collected on the calendar record.
Benefits
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Publish once everywhere
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Correct image dimensions
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Live URLs captured
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No repetitive posting
Solutions
Adapt at speed with visual-first automation and AI
Make drives efficiencies, solves problems, and speeds innovation by breaking down silos across your business.
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