Consolidate weekly campaign metrics across channels
Pull campaign metrics from every channel, append them to a reporting sheet with prior period comparison, and post a weekly digest to the team channel.
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Every week on [day and time for the weekly run], pull campaign performance metrics for the completed week from [ad platforms, e.g. paid search and paid social networks], [web analytics platform], and [email marketing platform]. Map the figures from each source into one common set of fields covering spend, impressions, clicks, conversions, and email engagement, then append the consolidated results as a new row in [reporting spreadsheet or database]. Read the previous period's row from [reporting spreadsheet or database] to calculate the change for each metric, and post a formatted digest with the current figures and their movement against the prior period to the marketing team's channel in [team chat platform].
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Problem
Marketing teams open each ad platform, analytics tool, and email system every week to export performance figures, then paste them into one spreadsheet and rewrite the highlights for the team. Each source labels and formats its metrics differently, so someone has to reconcile them by hand before the report makes sense. The work restarts from nothing every week and pushes Monday mornings into reporting instead of decisions.
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Solution
On a weekly schedule, the automation pulls campaign performance metrics from each advertising platform, the web analytics tool, and the email marketing system, then maps them into one common set of fields covering spend, impressions, clicks, conversions, and email engagement. It appends the consolidated results as a new row in a reporting spreadsheet, reads the previous period's row to calculate the change for each metric, and posts a formatted digest with the current figures and their movement to the marketing team channel.
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Impact
The marketing team starts each week with campaign performance from every channel already consolidated and compared against the prior period, with no exporting or reconciling by hand.
Benefits
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Consolidated channel reporting
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No manual exporting
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Visible weekly changes
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Consistent metric definitions
Solutions
Adapt at speed with visual-first automation and AI
Make drives efficiencies, solves problems, and speeds innovation by breaking down silos across your business.
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