How Make Grid helps ARETI transform sales demos into a $100k revenue engine

How ARETI uses Make Grid to boost sales pitches, simplify team collaboration, improve troubleshooting, and save three to four full-time roles by cutting manual work.

Table of contents

Agents that live inside the scenario builder

Authors

Natalia Mrazova

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Industry: Marketing, Advertising & Business Automation
Use case: Sales & Operations
Country: Germany
Company size: 11-50 employees
Apps used: ClickUp, Google Workspace Admin, Typeform, and more

ARETI (previously Ascent Media), a leading full-service creative agency that crafts data-driven stories, produces engaging content, and runs strategic media campaigns, has been using Make since 2021. Currently, they have between three to four hundred active scenarios, which makes their automation extremely advanced.

We run our entire backend in Make. Finance, sales, project management, simply everything,
Philippe Sünram, CEO at ARETI

As the complexity of their automation grew, the ARETI team needed more control over the myriad scenarios and their management. That’s where Make Grid came in.

Philippe shares how it has helped the team visualize automation dependencies and how it showcases the true depth of their Make-based solutions, contributing to an estimated $60,000 to $100,000 in revenue.

The biggest strength of Make Grid is the visualization. Before, we'd need Miro or Freeform to visualize workflow connections. Make Grid replaces it with an interactive map of company processes.

Image note: A holistic look at several ARETI’s scenarios in Make Grid

The challenges

Here’s what the ARETI’s team needed to enhance before implementing Make Grid.

A need for a holistic view across the business

ARETI was using Make to automate processes across departments, from sales and marketing to HR and client services. Each team had its scenarios to handle specific tasks. But as automation scaled and more teams relied on shared data, scenarios began to overlap, making it harder to see how everything fitted together.

Make had already transformed how teams collaborated across departments. But ARETI needed a simpler way to visualize those connections, without digging through dozens of workflows manually.

Looking to quickly spot areas that need attention

As the team’s use of Make expanded, so did the complexity of their workflows. Make offered flexibility and power, but as automations grew, finding the root cause of issues like untriggered actions or inconsistent data required combing through dozens of interconnected scenarios. Without a central visual guide, troubleshooting became slower and harder to scale.

Sales demos lacked the “wow” factor

Make is an inseparable part of ARETI’s business, but when the time came to show their automation setup to potential clients, they struggled to emphasize its real power.

They could walk clients through scenarios, but that only showed a small part of the full system. It was difficult for clients to understand how everything worked together and how powerful and scalable the solution truly was.

The solution

Make Grid allowed ARETI to come up with innovative solutions to their hurdles.

Interactive visualization of the entire backend

Before Make Grid, the ARETI team had tried visualizing these connections using webhooks and HTTP. It worked, to a point, but didn’t give them the clarity they needed. Now, with Make Grid, they can access a visual map directly inside Make, showing exactly how scenarios interact with key components.

This visibility is especially valuable for their ClickUp-based systems, where essential lists, like their client database, are influenced by dozens of automations across different departments.

Instead of relying on memory or guesswork, the team can open one main scenario and instantly see which others are connected. It’s clarity at a glance.

When a new client signs up, multiple workflows are triggered. Like generating IDs, filling databases, and notifying the team. Before, I had to mentally map all this. Now I just open the main workflow in Make Grid and see how everything is connected.

Image note: Make Grid, a zoomed-in view of a specific ARETI scenario, showing how modules work together

This allows people from different departments to collaborate even more effectively. It also upgrades the new team members' onboarding process.

Make Grid had a huge impact on collaboration. Before Make Grid, we needed full documentation to explain the dependencies. Now, we simply show them.

Debugging made simple through visual insights

With Make Grid, ARETI finds troubleshooting much easier. For example, they had an issue where multiple scenarios changed the Click-Up client database, causing unexpected errors. However, the team had no idea which scenario was the problematic one.

Image note: Make Grid, a closer look at scenarios handling specific tasks, like HR or Social Branding

Instead of checking each of them one by one, they could spot the problem and fix it right away just by clicking on the database in Make Grid. No more endless searching, no more guessing. Just a clear view of what was happening and where.

Make Grid showed us which workflows were linked to Click-Up. We could click the list and instantly see what was interacting with it, instead of checking 50 scenarios manually. That visibility helped us resolve the issue immediately.

A sales pitch that sticks

When the Sales Team presents their Make solutions to potential clients, it’s no longer just about screen visuals. With Make Grid, they can clearly show how the automations work behind the scenes.

This visual clarity is especially powerful when demonstrating how Make’s backend workflows support ClickUp’s clean front end.

That’s why every sales demo ends with a Make Grid slide. Clients now fully understand the depth of thought, automation, and structure behind ARETI’s solutions. And the wow factor is guaranteed!

We present Make Grid daily in sales calls. If you show someone a scenario, they’ll see the front end in ClickUp. They say, ‘cool.’ But Make Grid creates a clear picture about backend logic, and that’s when people go ‘wow, this is 10 out of 10’. They are always blown away.

The results

Philippe and his team shared several standout outcomes from using Make and Make Grid:

Demos featuring Make Grid have directly contributed $60–100K in revenue in 2 months, and the number keeps growing
3–4 full-time roles saved thanks to automated workflows replacing manual work
Improved cross-team collaboration by visualizing scenario dependencies
Enhanced internal onboarding and knowledge sharing across departments
Stronger client trust through transparent solution architecture during demos

Thanks to Make Grid, we serve the same number of clients with fewer people.

Why ARETI and Make are the perfect match

ARETI runs everything with Make, from sales to finance. Over time, they’ve become experts in no-code automation. Make Grid is now a key part of that, helping them turn abstract behind-the-scenes logic into something they and clients can easily understand.

For Philippe, the combination of flexibility, visualization, and transparency is why Make and Make Grid are so indispensable for them.