How Make's AI helps Sommo power 800 extra leads every month

Learn how Sommo uses Make’s no-code automation to boost their lead-to-client conversion rate and achieve a 5x increase in active users on the Sommo website.

• Industry: Software development
• Use cases: Lead generation, AI agent
• Location: US

Sommo is a no-code studio empowering startups and corporate SMEs to build and launch high-quality websites, web and mobile apps in a fraction of the usual time.

The Sommo team doesn’t just create amazing products for clients – they work their magic on their own projects too. In 2023, two of their startups, Natively and Clearly, won Google Startup Funds, proving they know how to turn great ideas into smart solutions, fast.

Sommo CEO and Co-Founder Andrii Bas and Software Developer Tetiana Maryniuk have revealed how the business used no-code automation to build an AI-powered software requirement specification (SRS) generator that produces up to 800 leads per month, streamlines client communication, and increases website engagement.

The challenges

Like many new agencies over the last couple of years, Sommo was finding it tricky to stand out from the crowd and win clients in a competitive market.

This was made even more challenging by the agency’s bold no-code approach – which was met with skepticism by many prospective clients. The challenge was two-fold:

1. Build a unique, free client acquisition channel to help Sommo stand out from established studios.
2. Prove to clients that no-code solutions can deliver quality results quickly.

The solution

Sommo designed an unique AI-powered software requirement specification (SRS) generator to enable potential clients to jumpstart their projects before even meeting the team.

Using Make’s intuitive visual interface, Sommo developed and deployed the SRS Generator in just one day.

The solution consists of four modules:

1. User input collection: A form on Sommo’s website gathers app details, such as the main idea and purpose of the required app.
2. Processing with ChatGPT: User inputs are sent to OpenAI’s ChatGPT API to generate detailed app requirements, including product scope, product value, Intended audience and use, key functional requirements, performance requirements, external Interface requirements, and non-functional requirements.
3. Formatting the output: A Markdown module converts the AI-generated text into structured HTML for easy readability.
4. Delivery to the user: The final document is seamlessly emailed to users for review and next steps.

This process ensures prospective clients get a clear and instant roadmap, along with an indication of project costs. As Andrii explains:

Results

• 500-800 additional leads generated every month, with a lead-to-client conversion rate of up to 3%.
• A 5x increase in active users on the Sommo website and a 2x increase in average engagement time.
• Streamlined client communication by eliminating one step, allowing projects to progress straight to design and development.

Make and Sommo: A match made in no-code heaven

Make and Sommo are united by their dedication to the power and potential of no-code automation.

With Make at its core, Sommo is committed to continuous innovation, staying true to its promise of accelerating product launches and proving that no-code is the way forward.

As Andrii says: