Attribute applicants to recruitment ads

Recruiting teams export candidate data from the applicant tracking system and match applications and hires to the ads that drove them by hand. Because this rarely keeps pace, ad platforms never learn which clicks became real applicants, so they optimize for clicks alone and recruitment budget flows to campaigns that attract unqualified traffic.

When a candidate moves to the applied or hired stage in the applicant tracking system, the automation reads the ad click ID and source that the careers page stored on the candidate record. If a click ID is present, it sends an application or hire conversion event, based on the new stage, to the ad platform named in the source. It then logs the candidate, job, source, event type, and date to a tracking sheet.

Ad platforms learn which clicks turn into real applicants and hires, so recruitment budget shifts toward the campaigns that deliver qualified candidates instead of empty clicks.