Notify candidates of application progress

Recruiting teams write individual emails or messages by hand to confirm each new application and to update candidates at every pipeline stage. When volumes rise, confirmations go out late or not at all, updates depend on which recruiter remembers, and candidates are left unsure whether their application arrived or where they stand.

When a candidate's pipeline stage changes in the applicant tracking system, including the first move into the applied stage, the automation reads the candidate's name, role, new stage, contact details, and messaging preference. It selects the message template for that stage, covering application received, screening, interview booked, offer, and rejection, and fills in the candidate's details. It then sends the message through a messaging app if the candidate provided a phone number and opted in, otherwise by email.

Every candidate hears back as soon as their application lands and each time they move stage, so the experience stays consistent at any volume and recruiters stop writing status messages by hand.