Dan Etheridge
As Head of Brand at Make, Dan helps brands tell stories that resonate. With experience leading global teams at tech giants such as Apple and Expedia, an early career in learning and development, and a recent track record of building and scaling startup brands, he is particularly interested in how individuals and organizations can embrace technology to transform their work and unlock their full potential.

Articles by Dan Etheridge

How Make and Meta help D&B Properties transform lead management

GhostFlow uses Make and AI to automatically localize 8 websites, cutting costs by 80%

Brevo automates 100+ workflows to supercharge lead gen and gain 16 days a month

How boardsports brand Volcom makes ecommerce flow

From Hours to Minutes: GAP Consulting’s Content Revolution

LinkedIn and Make: Reliably Powering Growth for Celonis
With its LinkedIn pipeline generating leads fast, Celonis turned to Make to scale its signup process. Now, as Celonis attracts more interest than ever, Make is playing an expanding, critical role in handling growth.

Connecting the Dots: The Idea Link Story
We’d like to shine a spotlight on Idea Link, a software development agency that specializes in crafting scalable solutions by leveraging a no-code and AI.

5 big numbers that made Waves '25 Make's best event yet
Dan Etheridge, Head of Brand at Make, wraps up this year's Waves '25 with stats and thoughts about all the people who joined together to make this year's annual customer event insightful, valuable, and fun.

Survey says…it's time to turn AI enthusiasm into real results
Dan Etheridge, Head of Brand at Make, breaks down our industry poll about AI's transformative potential – and how to think about barriers to adoption.

Preview Waves ’25: Where the bold Make it happen
Get a sneak peek of our 2025 edition of Waves – an event where the bold Make it happen. Join us on October 15-16 in Munich!

How to automatically get better leads from your Facebook ads: A step-by-step guide

How to level up your lead processing with automation

What is Document Control: How to leverage document control systems with automation
What is document control? What is a document control system? Can document control be automated? Find the answers to these questions in this article.

A Complete Guide to EDMS (Electronic Document Management System)

12 Best Social Media Management Tools in 2024
AgoraPulse, Sprout Social, Loomly, Buffer, and more: Which social media scheduling tool is the best? We reviewed 11 of them so you don't have to.

Make some noise for a record-breaking 2023!
Thank you for making 2023 a milestone year for Make. We are privileged to be building our product and our community in tandem with all of you.

Introducing Dynamic Connections in Make
Today, we’re thrilled to unveil our latest capability on Make: Dynamic Connections. Let's delve into the problems that we’re solving with this new capability.

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