From Hours to Minutes: GAP Consulting’s Content Revolution

For a growing business, creating content that shares your story is powerful. But it can also be a time-consuming process.

That's why we were so excited to hear what Gareth Pronovost, owner of GAP Consulting, has been doing. Because he knows the importance of efficiency, he uses Make to automate tedious tasks and streamline content production. From filming and editing videos to managing a wide scope of marketing content, Gareth ensures that the content production in his company is of the highest standard.

Reaching a bigger audience through AI-powered content production

You’ve recorded a video. How do you get it into the world fast? By using Make’s OpenAI integration, GAP Consulting is now effortlessly generating video transcripts, which they then automatically use to create metadata to publish on YouTube, including titles and descriptions.

They don’t stop there, though — they’ve taken things to the next level by creating additional content to help promote their new videos. By building sophisticated scenarios in Make, the team has OpenAI write blog posts about the videos and send emails notifying followers whenever a new video is published.

Tripling GAP Consulting’s content output

With the help of Make, posting a video now takes GAP Consulting minutes instead of hours.

“We went from producing one piece of content a week, to three pieces of content. It’s roughly the same investment of energy and time to put this all together, thanks to Make’s automation.”

CEO Gareth Pronovost has scaled his business and achieved remarkable success in content production and time-saving.