Make (it) in lead-gen marketing: How three Make customers automated their way to more leads & higher conversion rates

According to Leadspicker, companies using automation to nurture potential customers see a 451% increase in qualified leads. On top of that, Sopro reports that nurtured leads make 47% larger purchases than non-nurtured ones, but 41% of marketers struggle to follow up with them quickly. That decreases the chances of conversion.

That is where automation comes in. With tools like Make, companies can react faster and acquire more leads. You can also improve targeting, so you’re investing your time and budget into the audience that actually converts.

Read the stories of three Make customers to learn how to do it.

D&B Properties: Increasing closed-won deals by 25% within 2 months

D&B Properties is one of Dubai’s top 10 real estate brokerages, with a team of 500+ professionals specializing in off-plan properties, secondary sales, leasing, and asset management.

The problem

• Digital campaigns generated large volumes of leads, but tracking and converting them was inefficient.
• Marketing budgets risked being spent on low-quality prospects without accurate feedback loops.

The solution

D&B Properties used Make to integrate its Salesforce CRM with Meta technologies (Facebook Lead Ads + Conversions API for CRM). This automated setup:

• Captured leads from Facebook ads directly into Salesforce.
• Fed high-quality lead data back into Meta for campaign optimization.
• Streamlined lead management with an efficient, automated workflow.

The results

• 25% increase in closed-won deals within 2 months.
• Optimized ad spend by targeting only high-potential leads.
• Freed up the marketing team to focus on strategy and growth.

Soliman Hossam, Digital Marketing Director

Brevo: Saving 16+ hours per month on manual tasks

Brevo is a global leader in CRM and email marketing, trusted by over 500,000 businesses worldwide. Brevo helps brands send newsletters, transactional emails, SMS, and WhatsApp campaigns at scale.

The problem

• Lead generation campaigns required too much manual work to deliver assets and nurture prospects.
• Sales teams couldn’t instantly follow up on paid campaign leads.
• Staying on top of customer reviews across multiple platforms was time-consuming.

The solution

Using Make, Brevo automated over 100 workflows across marketing and customer success, including:

• Syncing LinkedIn, Meta, and Google leads into Google Sheets, Salesforce, and Brevo for instant nurturing.
• Automatically delivering ebooks and follow-ups to campaign leads.
• Monitoring review platforms and creating Zendesk tickets with real-time Slack alerts for rapid responses.

The results

• 16+ hours saved every month on manual marketing operations and review management tasks
• Faster lead nurturing and increased conversion rates from paid campaigns.
• Improved customer experience by quickly responding to online reviews.

Raja Keerthipati, Senior Marketing Operations Manager at Brevo

Sommo: Acquiring up to 800 additional leads per month

Sommo is a US-based no-code studio helping startups and SMEs launch websites, web, and mobile apps up to 10× faster than traditional development.

The problem

• Sommo wanted to stand out in a crowded agency market.
• Overcoming skepticism about no-code solutions.
• Seeking for a unique, scalable way to generate new client leads.

The solution

Sommo built an AI-powered Software Requirement Specification (SRS) Generator using Make in just one day. The tool:

• Collects app ideas from website visitors.
• Uses ChatGPT to generate detailed software requirements.
• Formats and delivers the final document instantly via email.

This process not only demonstrated Sommo’s no-code expertise but also created a free, high-value acquisition channel for prospective clients.

The results

• 500–800 additional leads every month with up to 3% conversion rate.
• 5× increase in active website users and 2× longer engagement times.

Andrii Bas, CEO & Co-Founder of Sommo

Conclusion

From real estate to global marketing platforms to no-code studios, these companies all faced the same challenge: generating more qualified leads and keeping prospects engaged without stretching their teams thin.

With Make, they automated the marketing workflows behind lead generation, syncing campaign data, nurturing prospects instantly, and creating high-value touchpoints that boost engagement.

Whether it’s saving 16+ hours a month, generating 800 new leads, or doubling website engagement, automation gives marketers the ability to scale campaigns, optimize targeting, and react faster to opportunities.