How Make helps Globant connect powerful AI tools with clients' business systems

• Industry: AI automation
• Use case: AI digital transformation with no code
• Country: Global
• Company size: 29,000 employees

Globant is a global tech company with 29,000 employees in 33 countries specializing in AI-driven digital transformation. It helps businesses in industries such as gaming, finance, and entertainment optimize operations and improve customer experiences.

To drive digital transformation, Globant developed Globant X, a suite of AI accelerators designed to speed up software development, automate workflows, and optimize enterprise processes. These include Globant Enterprise AI for building corporate agentic systems, GeneXus for low-code development, MagnifAI for testing, and Navigate for process optimization. Together, they support an end-to-end agentic system across the software development lifecycle.

By partnering with Make, Globant achieved a seamless connection between the accelerators and the clients’ business systems. Fede Cosentino, Head of Sales Products & Platforms, explains how Make’s platform simplified the integration and implementation of the accelerators, eliminating the need for clients to develop custom solutions and helping them enhance workflows and scale efficiently.

The challenge

As Globant broadened the application of its AI capabilities across industries, it identified an opportunity to enhance the way its Globant X AI accelerators integrated with clients' existing enterprise ecosystems, without relying on extensive custom development.

To support efficient AI adoption, Globant looked to implement a flexible and scalable approach that would seamlessly connect its automation solutions with widely used platforms such as CRMs, marketing tools, and sales management systems.

The ambition went beyond technical integration. It was about enabling a smoother experience across marketing, sales, and development workflows, while also giving non-technical teams the ability to create and manage AI-driven processes without writing code. This approach would help unlock broader value from AI faster.

The solution

Globant initially partnered with Make through its AI Marketing studio (Globant GUT) to streamline workflows for McDonald’s, marking their first joint client. After a successful implementation, the collaboration expanded across Spain, Italy, and Germany, showing how seamlessly Make could integrate with Globant’s AI-powered solutions across different markets.

This partnership creates a user-friendly visual automation platform that helps clients accelerate innovation by quickly prototyping and validating use cases across multiple domains with AI-powered assistance. It also automated its clients' marketing and sales workflows, using AI-driven customer data processing to improve campaign efficiency.

The results

By combining Make’s automation platform with Globant’s AI-driven accelerators, the partnership has achieved:

• Faster AI deployment – Clients are automating complex workflows in record time, saving around 15 hours every week.
• Expanded automation – Globant could implement AI-driven processes (among others, marketing, sales, and development) for their clients in more locations
• Greater accessibility – Letting non-technical teams use AI-powered workflows without coding
• Better visibility – Real-time insights enabled smarter automation decisions, delivering up to 20% improvements in workflow efficiency and ROI.

Expanding AI potential: the next chapter of Globant and Make’s partnership

Globant and Make’s partnership is just getting started. As the collaboration continues to evolve, Globant is focused on deeper integrations between Make and its AI-powered tools, like Globant Enterprise AI, Magnifai, and Navigate. This will unlock even more powerful automation possibilities for clients, allowing them to scale their operations even faster and achieve greater results.

For Globant, Make provides the perfect platform to empower their AI-driven solutions. As the partnership grows, it opens up even more opportunities to take AI-powered automation to the next level, helping clients across industries drive innovation.