Make (it) in sales: How three Make customers turned sales into growth with Automation

Sales teams everywhere face the same challenge: too much manual work, scattered data, and pressure to close deals faster. But what if automation and AI could take care of all the tedious tasks so your salespeople can focus on selling?

Here are stories of three companies that turned sales into a growth engine with Make.

Circula: Make contributes to a 1,987% growth rate in only 4 years

Circula is a German expense and travel management platform with over 2,800 customers that helps finance teams save up to 87% of their time on approvals.

The problem

Circula needed to automate sales operations while ensuring data accuracy, critical in the fintech space:

• CRM and marketing tools weren’t fully integrated, slowing down lead management and causing data silos
• Manual handovers between sales reps risked missing or inaccurate data, unacceptable when pitching to finance teams
• The team lacked a scalable way to automate reporting and sync lead information in real time

The solution

Using Make, Circula automated key parts of its sales tech stack:

• Integrated HubSpot and Airtable to sync lead data and keep customer records up to date across systems
• Automated the delivery of sales reports on hot leads via Slack, helping SDRs and AEs act faster
• Improved data quality and eliminated manual input errors, laying the foundation for smarter, more scalable sales processes

The results

• More time for high-value work, contributing to Circula’s 1,987% 4-year growth rate
• Faster lead handoffs and better sales enablement through real-time automation
• Cleaner, complete lead data, ensuring accurate insights and growth

Manuel Ensinger, Head of Operations at Circula

Skai: Delivering 70+ client solutions per year

Skai is a leading SaaS platform for planning, activating, and measuring omnichannel advertising campaigns. It grew from just 50 employees in 2009 to a global ad-tech leader.

The problem

• Sales prospects often requested custom automation features or integrations, but developers were focused on core tasks, leaving them with no time.
• Without a faster way to build proof-of-concept automations, Skai risked losing opportunities in a fast-moving market.

The solution

VP of Solutions Development, Gal Zohar, created a dedicated solutions team powered by Make. This unit:

• Built proof-of-concept integrations and workflow prototypes in days instead of weeks.
• Leveraged Make’s no-code integrations to meet even requests with seemingly unrealistic timelines without burdening developers.
• Enabled sales teams to promise and deliver live demos and prototypes before contracts were even signed.

The results

• 70+ proof-of-concept automations and tailored integrations delivered annually, including quarterly flagship projects that directly close enterprise deals.
• Custom solutions built in days helped secure enterprise clients like global telecom providers.
• Empowered the sales pipeline with agility, proving Skai could innovate faster than competitors.

Gal Zohar, VP of Solutions Development at Skai

ARETI: Generating $60-100K in revenue within 2 months

ARETI, part of Ascent Media, builds advanced ClickUp-based systems powered by Make automation. It helps businesses design scalable, no-code solutions for clients across industries.

The problem

• Sales demos lacked impact, showing Make scenarios didn’t convey the full power of ARETI’s solutions.
• Clients struggled to see how automations scaled across systems and departments.
• Without visual clarity, it was harder to build trust and showcase the true value of ARETI’s backend logic.

The solution

By adopting Make Grid, ARETI transformed the way its sales team presents solutions. The tool:

• Creates a visual map of how all workflows connect in Make.
• Lets sales reps demonstrate the “big picture” automation architecture behind ClickUp’s front end.
• Delivers a memorable “wow factor” in every client presentation.

The results

• $60–100K in revenue directly attributed to Make Grid–powered demos within 2 months.
• Stronger client trust thanks to transparent, easy-to-understand backend visuals.
• Higher sales conversion rates, with almost every demo ending on a “10 out of 10 wow moment.”

Conclusion

These companies prove that when you take manual handoffs, clunky demos, and siloed tools out of the equation, sales teams can focus on what really matters: closing deals.  Whether you’re chasing growth, landing enterprise clients, or winning trust during demos, automation gives you the edge.